HDTV Cable Kit For Dummies™ To Launch For Holiday Shopping

Kits provide high-quality cables for connecting a HDTV to audio/video components and straightforward, easy-to-use directions on how to connect the devices.

HOBOKEN, NJ (PRWEB) November 13, 2008

4D Global Partners, LLC and Cables To Go™ have announced the release of their HDTV Cable Kit For Dummies™ and HDTV Premium Cable Kit For Dummies™ (http://www. cablestogo. com/fordummies/). These kits provide consumers a complete, end-to-end solution that features the cables needed for multiple high-definition connections and the practical knowledge necessary to quickly and easily connect home entertainment components.

With the For Dummies HDTV Cable Kits, consumers get a single package that provides high-quality cables for connecting a HDTV to audio/video components and straightforward, easy-to-use directions on how to connect the devices. The cable kits are available in two different offerings -- the HDTV Cable Kit For Dummies providing (2) 1080P certified HDMI cables and the HDTV Premium Cable Kit For Dummies providing (3) 1080P certified HDMI cables. Both kits come with a For Dummies quick installation poster, an HDTV For Dummies booklet that provides installation details and HDTV technology background, additional cables required to connect non-HDMI components, and reusable cable ties. Free technical support via chat and toll-free hot line as well as a lifetime warranty are additional benefits the kits provide. Available through retailers nationwide including Sears, the HDTV Cable Kit For Dummies has an MSRP of $99.99 while the HDTV Premium Cable Kit For Dummies has an MSRP of $149.99.

"The For Dummies way of informing and educating people is ideally suited to helping consumers make the installation of home entertainment equipment quick and easy. The brand focuses on value and ease of installation -- not over-hyped, over-priced marketing claims that never help the consumer use the product," said Bill Diederich, president of Lastar, parent company of Cables To Go.

The kits are a result of collaboration between 4DGP, the official licensor of For Dummies connectivity products; Cables To Go, an industry leading manufacturer of connectivity solutions; and Wiley Publishing, Inc., the publisher that has printed more than 200 million For Dummies books.

"We're very excited about our partnership with 4D Global Partners and the high-quality cables manufactured by Cables To Go because these great products are consistent with our legacy of helping consumers tackle technology and make everything easier," said John Hislop, Associate Director, Brand Licensing for Wiley. Hislop adds, "The For Dummies Cable Kits have straight-forward, plain-English documentation and step-by-step instructional posters, which will save time and allow consumers to get the most out of their technology purchases."

For more information about the HDTV Cable Kit For Dummies, please visit http://www. cablestogo. com/fordummies (http://www. cablestogo. com/fordummies).

About 4D Global Partners

4D Global Partners (4DGP) is a product development, sales and marketing firm focused on consumer electronics and small to medium business (SMB) technology products and services. The company develops and markets its products via internationally recognized and trusted brands. Established relationships with suppliers, importers, manufacturers, distributors, and retailers help move our products from concept to retail shelf in record time. The company is headquartered in Mill Valley, California. For additional information on 4D Global Partners, please visit www.4dgp. com.

About Cables To Go

Cables To Go is a division of Lastar, Inc, a leader in computer, datacomm and audio/video connectivity solutions since 1984. The company delivers connectivity products renowned for quality and value and are backed by Cables To Go's uncompromising commitment to customer service. For more information regarding Cables To Go, visit http://www. cablestogo. com (http://www. cablestogo. com).

About For Dummies®

With near universal name recognition, more than 200 million copies printed, and over 1000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by The New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The For Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit www. dummies. com. For Dummies is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals; encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at www. wiley. com.

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